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Business Leaders Come Out Swinging. Covid-19 Make-or-Break Leadership Lessons
Date: Sep 22, 2020 Beginning at 1:20 PM
Session Duration
1 Hour and 15 Minutes

Session Description
We are living in unprecedented times, which have been extremely stressful and difficult to navigate from both a personal and professional standpoint. No question the mandate to "shelter in place" challenged business leaders to pivot quickly in creating a remote workforce. Tried and true crisis communication plans weren't relevant to a global pandemic, and HR managers weren't exactly prepared for their working environment and corporate culture to be turned upside down. The business leaders who persevered and showed fearlessness by forging ahead with flexibility, stepped up communication, and empathy will undoubtedly come out ahead when life returns to normal.

When only the strong not only survive, but thrive; understand that it takes courage and forethought to stay ahead of the fray. Published research reveals that the relationship between employee engagement and performance does change during crises. In fact, during the past major recessions, employee engagement has proven to be even more important. Business leaders who take full advantage of thoughtful, relevant and informed communication will be ahead of the pack and reap the benefits of the economic aftermath of COVID-19.

FACT: Business units are at an increased advantage and more resilient than their peers if employee engagement is strong. Businesses are at an increased disadvantage and less resilient if employee engagement is weak during a recession.

Let's look at today's multi-generational workforce and how each segment is being affected so that business leaders and HR leaders can create new and dynamic opportunities to keep employees engaged and poised for the post COVID-19 boom. There is an understandable interest for generational analysis during this pandemic!

Session Speaker

Rita Craig

Top Tier Leadership

More About Rita Craig

How important do you think is it to get along with other people? Before you answer that, imagine growing up in a household that consisted of one mom, one dad, one grandparent, and 10 brothers and sisters -- and not enough bathrooms to go around. Sounds a bit challenging, doesn't it?

Well, that is exactly the environment that our featured speaker, Rita Craig, grew up in. It was in a household of 14 people that she learned her first lessons about getting along with people in spite of their differences, and how important teamwork and collaboration were if you wanted to get anything accomplished. 

Building on that foundation, Rita went on to accomplish great things -- first as a Human Resources professional in the corporate world, and later as the founder and president of Top Tier Leadership, her own public speaking, business consulting and executive coaching firm, specializing in leadership training and equipping businesses to move into the future with the skills and confidence needed for success. 

Rita's long list of achievements include numerous honors from various publications and Human Resouces associations, and gubernatorial appointments to serve on the Florida Commission for Human Resources and the Century Commission for a Sustainable Florida for Governors Bush and Crist. She is also a published author and recipient of the first ever Lifetime Achievement Award from the Human Resources Association of Palm Beach County. 

With over four decades of experience under her belt, Rita is one of the nation's most respected authorities on leadership, collaboration, and team building, and the best news of all -- she actually makes it fun! 

Ladies and gentlemen, please join me in extending a warm welcome to Rita B. Craig!