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Storytelling in Recruitment
Date: Sep 23, 2020 Beginning at 10:25 AM
Session Duration
1 Hour and 15 Minutes

Learning Objective
- Understand importance of company/employer brand and how to define it

- Understand storytelling and how it applies to active and passive candidates

- How to optimize the various social media platforms in storytelling during the recruiting process

Session Description
You have a social media recruiting presence, however are you telling your company’s story to both passive and active candidates? In this market, it’s critical to be effectively telling that story as people want to know more about an organization before they even apply. Pay and benefits are important to most candidates, many want to know about a company’s mission and culture and if it’s something they want to be part of. A job post may not shed much light which is where storytelling comes into play. Join us as we talk about the importance of storytelling in the recruiting process. We’ll discuss how to define your company’s brand beyond job posts, telling stories through pictures and video, and how to maximize each social media platform your audience may be using (LinkedIn, Twitter, Facebook, and Instagram). Bring your questions and let’s tell some stories!

Session Speaker

Jon Thurmond

Team Fishel

More About Jon Thurmond

Jon Thurmond is the Mid-Atlantic Regional Human Resources Manager for Team Fishel, an engineering and utility construction firm. His experience includes working in the construction, public utility, healthcare, and accounting & finance industries, in roles encompassing Employee/Labor Relations, Recruiting, Training, and HR leadership. Jon is nationally recognized as a speaker on social media recruiting, workforce development, and podcasting.

Jon holds SHRM-SCP certification, a Labor Relations-Contract Administration certificate from Cornell University, a Master’s in Music Education from the University of Kansas, and a Bachelor’s in Music Education from Middle Tennessee State University. He can be found on Twitter (@Jon_Thurmond) and LinkedIn (linkedin.com/in/jonthurmond).